Modernize MarTech Stack: Drive Engagement, Growth and Customer Satisfaction

Every business must embrace MarTech (Marketing Technology) to meet customer expectations but the key lies in optimal utilization. While a vast array of MarTech tools exists simply adopting them isn't enough; companies must strategically implement and leverage these technologies for maximum impact.

The MarTech landscape is expansive offering solutions for data analytics customer relationship management content marketing automation and more. However the challenge lies in selecting the right tools and integrating them effectively into existing processes. Businesses need to avoid the pitfall of 'tool overwhelm' and instead focus on technologies that align with their specific goals and customer needs.

Optimum utilization of MarTech involves not just implementation but also proper training continuous evaluation and refinement. It's crucial to ensure that these tools enhance rather than complicate marketing efforts. When used effectively MarTech enables businesses to create personalized omnichannel experiences that resonate with customers.

The real power of MarTech emerges when businesses use it to gain actionable insights streamline operations and drive data-informed decisions.

In this webinar you will learn about 

• The ever-evolving MarTech landscape
• How to deconstruct the MarTech stack
• How to select your MarTech
• How AI is changing MarTech
• Lessons learned and best practices.

Q&A with our experts

This webinar will help you understand the world of MarTech and provide ideas on how you can set about transforming your customer experiences by leveraging the power of these powerful tools.

Who Should Attend

• Marketing leaders
• IT leaders
• Operational leaders
• Revenue & Growth leaders
• Register today to reserve your spot and make your MarTech grow your business.

Event Date and Time: Tuesday July 23 2024 | 9:00 AM - 10:00 AM PT

Speakers

Jay Cann

Chief Technology Officer, Customer Experience

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Carlos Bettencourt-Pimenta

Vice President, Customer Experience

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Will Payman

Senior Director, Customer Experience

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